August 27, 2020
Deidre McCabe, Director, Office of Communications, 410-767-3536
Charlie Gischlar, Deputy Director, Media Relations, 443-463-7234
Maryland Department of Health expands #MasksOnMaryland campaign, launching new media and social components
Baltimore, MD – The Maryland Department of Health (MDH) today announced the expansion of its #MasksOnMaryland campaign, with new media and social components to debut this week in English and Spanish. The campaign, which initially launched on June 25, encourages Marylanders to use face coverings in public places to help to protect themselves, their loved ones, co-workers and communities from COVID-19.
“Reminding Marylanders to continue to be vigilant is critical, so we can continue to slow the spread of COVID-19 as we move into the fall,” said Governor Larry Hogan. “#MasksOnMaryland encourages all of us to recognize how we can go about living our lives if we take the right precautions, like wearing masks. We all have a role to play in keeping our communities safe.”
The new campaign elements are designed to speak to a wide range of Marylanders, but especially to people aged 18 to 34 and those who have been disproportionately affected by COVID-19, including Maryland’s Hispanic and African American communities. The campaign includes radio, digital, TV and social media ads. Local “influencers” will also help spread the message that residents can “carry on” when they “mask on.”
“In taking this new approach, we aim to inspire action for more Marylanders to wear masks, practice social distancing, wash their hands and avoid large crowds,” said MDH Secretary Robert R. Neall. “If we all do our part, we can help keep our numbers trending in the right direction.”
To date, Maryland has confirmed 106,063 cases of COVID-19 and has conducted more than 1.8 million COVID-19 tests. On July 31, Maryland's mask order expanded to include public areas of businesses and buildings, and outdoor public areas when it is not possible to maintain physical distancing. Combined with increased testing, contact tracing and sustained social distancing, wearing face coverings are essential to mitigating the spread of COVID-19.
To view new media for the #MasksOnMaryland campaign, visit covidlink.maryland.gov/content/masks-on-maryland/
To learn more about the latest COVID-19 developments in Maryland, visit coronavirus.maryland.gov.
The Maryland Department of Health is dedicated to protecting and improving the health and safety of all Marylanders through disease prevention, access to care, quality management and community engagement.
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