Pages - Maryland Department of Health relaunches Keep On, Maryland campaign

January 20, 2022

Media Contact:

Deidre McCabe, Director, Office of Communications, 410-767-3536

Andy Owen, Deputy Director, Media Relations, 410-767-6491

Maryland Department of Health relaunches Keep On, Maryland campaign

Multimedia campaign encourages Marylanders to continue to take preventive measures to slow the spread of COVID-19

Baltimore, MD—The Maryland Department of Health (MDH) today relaunched its Keep On, Maryland multimedia campaign with a new television public service announcement. The campaign, first introduced in November 2020, encourages Marylanders to continue taking preventive measures to slow the spread of COVID-19.

“As we have seen throughout the pandemic, getting a COVID-19 vaccine, getting a booster shot, getting tested if you have symptoms, wearing a mask where prudent, and washing your hands are the best actions Marylanders can take to keep us safe,” said MDH Secretary Dennis R. Schrader. “These measures can help keep our kids in school, our businesses open, and reduce the burden on our health care system.”

New campaign material for Keep On, Maryland also includes radio public service announcements, outdoor and digital ads and social media posts. Materials are again designed to speak to a wide range of Marylanders and to encourage continued hand washing, mask wearing, vaccination and boosting, testing and staying home when feeling unwell.

“We know that COVID fatigue is real—but we encourage everyone to continue to do their part to help keep our numbers trending in the right direction,” said MDH Deputy Secretary for Public Health Dr. Jinlene Chan. “Coupled with vaccination, these other preventive actions have proven effective in helping to keep both individuals and communities safe from severe COVID-19.”

The campaign relaunch is the latest effort to support Governor Larry Hogan’s comprehensive 30-day state of emergency surge response. On Jan. 17, Gov. Hogan announced an initiative to distribute 20 million N95 and KN95 masks statewide at no cost, through multiple channels including local health departments and state-run testing and vaccination sites. In addition to advising Marylanders to take preventive measures, MDH also continues to expand testing capacity statewide and has taken action to support health care facilities and protect vulnerable Marylanders.

To date, Maryland has confirmed 922,361 cases of COVID-19, including 8,897 new cases reported today; 2,983 COVID patients are currently hospitalized.

To learn more about COVID-19, visit covidlink.maryland.gov.

To see the latest COVID-19 data for Maryland, visit coronavirus.maryland.gov.

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The Maryland Department of Health is dedicated to protecting and improving the health and safety of all Marylanders through disease prevention, access to care, quality management and community engagement.